Marketing, for founders without a marketer
The marketing department for founders who don’t have one.
Most tools assume you already have a strategy. Taqtiqal builds the strategy first, then guides you in running it, and shows you what each dollar bought.
You built something real. Some customers pay for it. And growing past them is where it stalls: you can’t tell which of your efforts produced a customer.
Marketing tools assume you already have a strategy. You don’t have time to become a marketer.
How it works
01 · Interview
A structured founder interview
Your knowledge, your instincts, and your honest unknowns, captured as the seed for everything else.
02 · Research
Evidence-grade research
Your market, competitors, pricing, and brand: sourced, dated, and confidence-marked.
03 · Verdict
An honest verdict
Including what would have to be true for marketing spend to make sense. If the honest answer is “not yet,” you’ll hear it.
04 · Living documents
Documents that stay alive
Built to be kept current, not filed: the strategy doesn’t go stale in a drawer.
Your free viability report a complete answer to one question, not a locked preview
A complete, standalone viability read on your product: the verdict plus one full-quality insight from each lens (market, competition, pricing, brand). Not a teaser with blurred sections: a real answer to a narrower question. The paid engagement produces the full working documents, and keeps them alive.
Verdict: example
This is a worked example, not a claim about any real market. Your report is built from your product, and the verdict can be GO, NOT YET, or NO-GO. If the honest answer is “don’t spend yet,” that’s what you’ll read.
The Foundation engagement
A working marketing foundation, built on evidence: one week, fixed price.
Final figure set by scope before we start: the price you’re quoted is the price you pay.
For comparison: a fractional CMO’s lightest advisory retainer runs $2,000–5,000 per month, and does not include drafting or execution.
If the honest answer is “don’t spend money on marketing yet, fix X first,” that is what you’ll hear. You are paying for the truth, not for encouragement.
Built by the same process we ran on ourselves first.
Promises we put in writing
The front door is honest on purpose: these are build requirements, not slogans.
No fake urgency
No countdown timers, no “only 3 spots left.” If something is genuinely urgent, we’ll tell you why.
Cancel as easy as signup
The same number of clicks it took to join. No call, no retention maze.
No silent rollovers
Renewal at the price you agreed to, on the date we told you. Changes are emailed before we charge, never after.
Real prices, no drip pricing
The price you’re quoted is the price you pay. No “starting at,” no surprises at checkout.
Export what’s yours, anytime
The information and source materials you gave us, plus the final engagement documents we produced for you, in a standard format: anytime, including the day you leave.
Results published only with consent
Customer numbers appear only with that customer’s written sign-off, and only the numbers they approved.
Honest attribution
Every result ties to a number we can show our work on. If we can’t measure it, we won’t claim it: “probably helped” never appears in a report.